Complete Story
01/03/2024
Two Sides North America Celebrates Record-Breaking Year
As we look toward the New Year, Two Sides North America has a lot to celebrate! With the help of our members and supporters who submitted greenwashing claims from their service providers, we’ve broken our all-time annual record with 30 additional wins in our Anti-greenwashing Campaign in 2023!
These wins collectively represent more than 200 million North American consumers who are no longer seeing unsubstantiated environmental claims about paper from their financial institutions, utilities, insurance companies, government agencies and other organizations.
But there’s more work to do! As companies face inflationary pressures, they’re looking for ways to cut costs. In many cases, this means urging their customers to go paperless and using misleading environmental claims about paper to get them to make the switch. And we know this tactic works!
Two Sides North America research showed that 65% of U.S. consumers who’ve seen greenwashing claims are influenced to switch from paper to electronic communications.
You can help the Two Sides North America Anti-greenwashing Campaign achieve even greater success in 2024!
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